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Nike: Caster

 
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Nike: Lioness Crest

How do you get a nation to pay attention to its women’s football team? You make a change to their shirts that should have been done 46 years ago.

CDs: Evgeny Primachenko, Craig Williams, Al Merry
Creatives: Hannah Smit, Me

Recognition
One Show - Best In Show + Gold
Eurobest - Grand Prix + Gold
Cannes Lions - 2x Silver + Bronze
Epica Awards - Silver
Design Museum London: Design of the Year
Creative Review - featured in The Annual 2018