Our Christmas campaign for Milka encourages viewers to give back to those people who work tirelessly behind the scenes to make the festive season so special.
YouTube pre-roll and social teasers played into the main characters’ reactions.
We also had an interpreter perform a signed version of the music so that deaf listeners could better experience the spot’s track.
Milka: The Unsung Hero
Milka chocolate is all about tenderness. So we created the story of the ‘Unsung Hero’ as a reminder to show a little tenderness to all those who work behind-the-scenes to make the holiday season so special.
CDs: Ed Olhagaray, Hannah Smit
Creatives: Teresa Montenegro, Me
Recognition:
-Voted Germany’s favourite Christmas Ad 2019
-Rated as No.1 Digital Effectiveness campaign 2019 by Kantar
-Effie Awards - Media Performance: Bronze